Contact
Start with a short conversation.
Every engagement starts the same way — a 30-minute call with Malik to understand what you are facing and to confirm whether Infinikey is the right firm for the work. No pitch deck. No pressure. Just a direct conversation.
If the fit is right, the next step is usually a 2–4 week Transformation Diagnostic. If it is not, we will tell you, and where possible we will point you to a firm that is. Either way, the first conversation costs you nothing and gives you clarity on what to do next.
01
How to reach us
Three ways to start, Choose what fits.
Different conversations start differently. The discovery call is the fastest route to a real conversation with Malik. The phone is for time-sensitive enquiries. The form below is for businesses that want to give us context in writing before the call.
01
Discovery call
A 30-minute call with Malik, booked directly into his calendar. No intake form. No pre-call screening by an assistant. You pick a slot that works for you and the next thing on your calendar is a direct conversation with the consultant who would lead the engagement.
02
Phone
For time-sensitive enquiries or when written context is harder to provide. The line is answered during business hours. If Malik is in a session, leave a message and he or the office will call back the same day to arrange the discovery call.
03
Diagnostic enquiry form
The structured route. A short form below captures sector, size and presenting issue. We come back within one business day with a fit assessment and, where the fit is right, a proposed discovery call. Useful if you want to give context in writing first.
02
Diagnostic enquiry
A short form. One business day reply.
Six fields, two minutes. We use the information to assess whether your situation fits the engagements we run, and to come back with a useful first response rather than a generic one. We do not add you to a mailing list. We do not pass details to third parties. We do not retain enquiries that we cannot progress.
03
Office
Parramatta. Sydney. On the ground in Australia.
The office sits in the heart of Parramatta, the geographic and economic centre of greater Sydney. It is a deliberate choice. The mid-market businesses we serve are not in the CBD towers. They are in the industrial estates of Western Sydney, the regional construction yards, the multi-site care networks across NSW and Victoria. Parramatta puts us closer to the work.
Address
Level 14, 32 Smith Street Parramatta NSW 2150 Australia
Office hours
Monday to Friday
8:30am – 5:30pm AEST/AEDT
Visiting us
By appointment only. Workshops, sprint sessions and discovery interviews are run on site at Smith Street or at your office, depending on what serves the work better.
Public transport
Two minutes' walk from Parramatta train station and the new Parramatta Light Rail. Direct services from Sydney CBD, Penrith, Blacktown and Hornsby.
04
What happens next
A predictable sequence. No black-box discovery.
We tell people upfront how the first two weeks unfold so that nothing about the engagement feels opaque. The sequence below is the same for every enquiry, whether it ends in a Diagnostic, a referral to another firm, or a polite decline from either side.
01
Day 1
We reply
Within one business day. Either a request for a short call, or, if the situation is clearly outside what we do, a note explaining that and where we would recommend you look instead. We do not leave enquiries unanswered.
02
Week 1
A 30-minute call with Malik
Direct, no pitch deck. The goal is to understand what is actually happening in your business, what you have already tried, and whether the Infinikey approach is a fit. You leave the call with a clearer view of the problem either way.
03
Week 2
A written fit assessment
A one-page note from Malik covering what we heard, what we think the real problem is, and whether a Diagnostic makes sense. If yes, scope and fee. If no, a recommendation. Either way, the note is yours to keep and act on.
04
Week 3 onwards
Diagnostic or not
If the Diagnostic proceeds, we agree start dates, key interviews and the three artefacts you receive at the end. If it does not, we close the loop cleanly and you are welcome back any time. There is no follow-up sales sequence.
05
Fit signals
Most calls start the same three ways.
A small note on fit, because it saves everyone time. The businesses that get the most value from a first conversation with us tend to share a few characteristics. None of these are gate-keeping criteria. They are signals that the conversation will be a useful one.
"Things used to be simpler"
The business has grown, but the way it runs has not kept pace. Decisions take longer, hand-offs are messier, the founders or leaders are stretched across too many operational issues. This is the most common opening line.
"We tried, but it didn't stick"
A previous consulting engagement, software rollout, or internal project produced a recommendation or a new system that did not survive contact with operations. The frustration is not the work itself, it is that the work did not hold.
"We don't know what to fix first"
There are five or six things that need attention and no clear sense of sequence. Each one feels urgent. The leadership team is split on priorities. A Diagnostic exists in part to resolve exactly this knot — the priority register comes out of it.
If your situation does not look like any of these, it is still worth a call. We say no to a meaningful portion of enquiries because the fit is wrong, and we say so directly. That clarity is itself useful.
06
When we say no
Honest about fit.
A boutique firm has to be honest about what it cannot do well, otherwise it stops being boutique. There are situations where another firm or another type of help is the right answer, and saying so saves you weeks of misaligned conversation. Here are the three most common.
01
Pure strategy work
Market entry decisions, M&A diligence, capital-raise narratives, board-level strategic positioning. These need a strategy consultancy. We work on the operating model behind a strategy that has already been set, not on the strategy itself. If you need both, do the strategy first, then come to us.
02
Single-system implementations
If the work is genuinely just “implement this CRM” or “configure this ERP”, a specialist implementation partner is faster and cheaper than we are. Our Systems & Automation practice exists for cases where the system question is downstream of an operating-model question. If it is not, we will tell you and point you to a partner.
03
Businesses in active crisis
Insolvency risk, regulatory action, founder disputes that are unresolved. The Infinikey method is structured and assumes a baseline of leadership stability over a 90-day arc. If the business is in genuine crisis, a turnaround specialist is better placed to help. We can pick up the operating-model work afterwards.
07 · The next move
One short conversation.
No pitch deck. No sales sequence. A 30-minute call with Malik to understand what you are facing, followed by a written note within a week. Either we agree there is something worth doing together, or we both get clarity and move on. Both outcomes are useful.